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Image tagging

Auto-tag uploads with a vetted vocabulary of subjects detected in the image, surfaced as terms in the standard Image Tags media taxonomy.

How it works

Image tagging analyses the contents of each uploaded image and assigns it to terms in the Image Tags taxonomy that ClassifAI registers on attachments. By default tags are assigned automatically on upload, but the action can also be re-run from the attachment edit screen or in bulk from WP-CLI. Once tags are populated, they are exposed wherever attachment taxonomies normally appear — in REST, in the media library filter UI, in WP_Query, and as facets in search plugins like ElasticPress.

Attachment edit screen showing AI-assigned image tags from the Image Tags taxonomy.

Configuration

  • Confidence threshold — only tags above the threshold are added.
  • Optional whitelist restricting the model to terms that already exist on the site.
  • Provider and model selection.
  • Allowed roles and an allowed-users list for granular access control.

Providers

  • Microsoft Azure AI Vision (the most mature integration, returning a flat tag list with confidence scores)
  • OpenAI ChatGPT (vision)
  • Ollama (locally hosted vision models)

Use cases

  • Stock photo libraries that would otherwise need a librarian to maintain.
  • E-commerce product imagery, where consistent subject tagging powers filterable catalog UIs.
  • Editorial archives where retroactive subject classification is otherwise prohibitively manual.

From the WordPress experts at Fueled, formerly 10up.

We’ve been delivering enterprise-grade digital work on WordPress since 2011, building and growing sites for global newsrooms, Fortune 500 marketing teams, ambitious startups, and public-sector clients. Our team helps lead the official WordPress Core AI team and has led and contributed to multiple WordPress core releases.

We also partner directly with organizations to build with AI and bring it into their digital products and marketing — on or off WordPress.

15+

years building enterprise WordPress, since 2011

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active installs across plugins authored by our team

Core

co-leads of the official WordPress AI Team

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WordPress core releases led and contributed to