← Features / Classification & discovery

Smart 404 suggestions

Soft-land readers who hit a missing URL by recommending the post they were probably looking for, based on the URL slug itself.

How it works

Smart 404 turns the WordPress 404 page from a dead end into a recovery surface. When a request comes in for a URL that no longer exists, ClassifAI converts the missing slug to an embedding, runs a vector search against the embeddings of every published post on the site, and displays the closest matches as did you mean… recommendations. Because the lookup is semantic, even a heavily mangled URL — or one that points to a post structure that has been retired — usually resolves to something useful. The feature is delivered through a block you place in the 404 template.

Configuration

  • Number of suggestions returned per 404.
  • Post types in scope for the vector search.
  • Provider and model selection.
  • Allowed roles and an allowed-users list for granular access control.

Providers

  • OpenAI Embeddings
  • Azure OpenAI Embeddings
  • Ollama Embeddings (locally hosted)

Requirements

Vector search requires ElasticPress to be installed and active — ClassifAI uses ElasticPress’s vector index as the search backend. Teams running an entirely on-prem stack can pair ElasticPress with the Ollama embeddings provider so 404 lookups never leave their network.

Use cases

  • Sites mid-way through a content reorganisation, where slugs have changed faster than redirects can be authored.
  • Long-running publications whose archive URLs have been mangled by years of platform migrations.
  • Marketing pages frequently shared on social with truncated or typo’d URLs.

From the WordPress experts at Fueled, formerly 10up.

We’ve been delivering enterprise-grade digital work on WordPress since 2011, building and growing sites for global newsrooms, Fortune 500 marketing teams, ambitious startups, and public-sector clients. Our team helps lead the official WordPress Core AI team and has led and contributed to multiple WordPress core releases.

We also partner directly with organizations to build with AI and bring it into their digital products and marketing — on or off WordPress.

15+

years building enterprise WordPress, since 2011

1M+

active installs across plugins authored by our team

Core

co-leads of the official WordPress AI Team

Multi

WordPress core releases led and contributed to